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Post by account_disabled on Feb 18, 2024 23:40:31 GMT -6
Prevents competitors from gaining control over your brand, and ensures customer retention. Mistake #5: Not Knowing Your Customer Lifetime Value (CLV) Customer Lifetime Value (CLV) is an estimate of how much money a customer will make over the course of an interaction with your brand. Knowing this value is vital for optimizing the return on your advertising investments. When determining how much you will spend through Google Ads to acquire a customer,
You should remember that these expenses should be latestdatabase.com proportional to the potential revenue the customer will provide you. CLV is a Key Performance Indicator and determines how much you can spend in the long run. In addition, it is critical for the sustainability of your business that your customer acquisition costs are at reasonable levels compared to customer lifetime value. For example, from a customer you acquire who spends $270,
You must generate more than that amount in less than a year. Big brands use different strategies to balance customer acquisition costs and generate revenue in the long term. You can examine these and experiment to create the most suitable strategy for yourself. As a result, when running a Google Ads advertising campaign, calculating customer lifetime value and making strategic decisions based on this.
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